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Report/Research

Proactive Talent Strategies for a Green Workforce: A Guide for Small and Medium-Sized Businesses

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September 23, 2024

At a Glance

By investing early and often in attracting and retaining top talent, small and medium-sized businesses can lead the way toward creating a sustainable and inclusive economy.

Contributors
Sarah Bennett Director
Sherrell Dorsey Consultant
Practices & Centers Topics

New federal investments in green technologies are expected to create nearly 3 million jobs annually over the next 5 to 10 years. As leaders of the small and medium-sized businesses driving economic growth and advancing these industries, you’ll be pivotal in creating these jobs and developing the talent to do this crucial work.

Jobs for the Future conducted interviews and researched the practices of 150 small- to medium-sized businesses in the emerging green economy to identify strategies they are using to meet the ever-shifting demand for green skills while positioning themselves for future success. Here’s what we learned: 

  • Green business leaders can take proactive steps to broaden their talent pools and implement workforce strategies that help their companies grow and thrive.
  • Good pay, strong benefits, employer-sponsored training, and a supportive company culture are essential for an inclusive and skilled workforce, lasting retention, and a competitive business.
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