![](https://www.jff.org/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-400x215.jpg)
“Why I Apprentice” Judging Rubric
January 31, 2020
The competition organizer will use the below judging rubric to identify the top 15 videos. These videos will be passed to our panel of judges to review against the judging rubric. In the event of a tie, our youth judges will make the final decision.
Eligibility
Does the video follow the guidelines?
Need all to continue
- Were signed media release forms submitted for all video participants? [Yes]
- Was the online entry form completed in its entirety? [Yes]
- Is the video 60 seconds or less? [Yes]
- Is the lead producer part of a Registered Apprenticeship? [Yes]
- Are any copyrighted materials used in the video? [No]
- Is any portion of the video inappropriate? [No]
Effectiveness
Does the video inspire others to become youth apprentices?
50% Content Quality
1. Does the video explain what benefits the lead producer has received from youth apprenticeship?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
Yes, it is clear how youth apprenticeship has benefited the lead producer.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
The benefits of youth apprenticeship to the lead producer are somewhat alluded to.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
It is unclear how youth apprenticeship has benefited the lead producer.
2. Does the video inspire others to consider youth apprenticeship?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
Yes, a viewer is left feeling that youth apprenticeship could be an opportunity for them.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
The viewer is left feeling mildly interested in youth apprenticeship.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
No, the viewer is left uninspired and uninterested in youth apprenticeship.
40% Memorable / Creative
1. How well does the video keep the attention of the viewer?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
The video is lively and keeps a viewer’s attention from beginning to end.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
The video does an adequate job of maintaining a viewer’s attention.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
The video is unengaging, or the viewer loses interest before the end of the video.
2. How creative is the video?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
The video uses creative or original storytelling, visual elements, or other features to enhance the message.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
The video uses minimal creative elements to enhance the message.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
The video lacks creativity or originality, or the elements used detract from the message.
10% Production
1. Are the audio and visual components clear and easy to understand?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
Both audio and visual are clear and easy to understand.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
Either the audio or the visual content is challenging to understand (including typos).
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
Both audio and visual are challenging to understand or of poor quality (including typos).
2. How well executed are the edits and transitions in the video?
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
3 Points
Transitions and edits are smooth and well timed.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
2 Points
Transitions and edits are rudimentary.
![](https://jff-prod.b-cdn.net/wp-content/uploads/2023/09/WhyIApprenticeWebsiteBanner-scaled.jpg?width=700&quality=80)
1 Point
Transitions and edits are nonexistent or poorly executed.